The CD Archery Acquisition, One Year Later: The Unexpected Rewards of Our Customer Loyalty
At Area Tool & Manufacturing, Inc., our reputation in precision CNC machining is well-established, but our passion for excellence sometimes takes us beyond the traditional boundaries of manufacturing. In 2023, we took a unique step by acquiring CD Archery, a local customer whose innovative barebow risers we had manufactured since 2016. The acquisition was more than a business decision—we wanted to support this local company and preserve the integrity and quality our former customer - and their customers’ - counted on.
More than a year into our partnership, we couldn’t be happier with the results. We’ve not only contributed to CD Archery’s growth but have strengthened our commitment to supporting the brands we work with in meaningful, enduring ways
Perhaps more than anything else, this venture demonstrates our dedication and loyalty to our customers. Read on to learn the latest about these excellent risers and find out what the future holds for this partnership.
Customer Loyalty as Our Guiding Principle
When CD Archery informed us of their decision to sell, we felt compelled to explore the opportunity. It’s unconventional for a precision machine shop to acquire a product-based business, but we believed strongly in both the product and the culture they’d built. We wanted to maintain the quality of the bows’ manufacturing for the long term and keep production in the United States. Above all, we wanted to continue the founders’ legacy.
The past year has shown us just how much is involved in managing a product-based company, but we’ve embraced the challenge. It has reinforced our belief that some risks, when taken for the right reasons, can lead to significant benefits for everyone involved—from our team to the archers who depend on our products.
We are thrilled to continue creating these outstanding products. With CD Archery, as with any of our customers, we take pride in combining innovative designs with our rigorous standards to craft exceptional products.
The Recent Success and Continued Growth of CD Archery
Since the acquisition, competitors equipped with CD Archery gear have seen a great deal of success in recent shoots. Our risers have delivered impressive results in major events such as the Lancaster Classic, Vegas Shoot, Buckeye Classic, the Texas Ringer, and more. These results are a testament to both the innovative design and the precise machining of these products.
To further support archers using CD Archery equipment, we provide contingency payouts for top performers at select competitions and are developing a staff shooter program to back archers who rely on our risers in their competitive pursuits.
The Future of CD Archery and Area Tool & Manufacturing, Inc.
The future looks bright for CD Archery as demand continues to rise. As indoor shooting season enters full swing, the recent success of our equipment has fueled continued growth. We recently received one of our largest orders yet for CD risers.
We’re committed to continually improving and optimizing these cutting-edge products. Our partnership with Lancaster Archery Supply, the world's largest distributor of archery products, ensures that these risers will stay ahead of the competition.
The unique nature of the archery industry presents exciting possibilities, and we’re always exploring opportunities to expand our reach into new ventures when the fit feels right. For now, our focus remains on advancing CD Archery’s products and supporting our customers in ways that make a lasting impact.
How Can We Support Your Next CNC Machining Project?
Our acquisition of CD Archery underscores our commitment to customers beyond conventional manufacturing. At Area Tool & Manufacturing Inc., we believe true partnership means supporting and uplifting the communities, industries, and businesses we serve.
Whether you’re in the archery industry or any other field, Area Tool & Manufacturing, Inc. is ready to deliver the best results possible with capabilities such as wire EDM machining, 5-axis machining, precision surface grinding, and more.
Request a quote today to discuss how we can help bring your project to life with the precision and dedication you can count on.
